This week over at LinkedIn, we shared some data from a Kapost study about the critical role content is playing in marketing strategy and how Buyer Legends can pull all your disparate content efforts into a cohesive and accountable customer experience.

Murray Newlands over at Inc. explained how the Buyer Legends process can be used to hack your growth.

How your organization prices products and services tells your customers a story about your brand, in this post you can read how J.C. Penney learned this lesson the hard way.

Anthony shared an example of how simply telling a story using a series of banner ads can have a nice impact on conversion.  And we also wrote about how Steve Jobs built a legendary brand story and how after 30 years, that brand story is still exactly the same.

Bryan Eisenberg wrote about the future of CRO (Conversion Rate Optimization) for eConsultancy.

Today is also the last day to grab a free copy of Buyer Legends – The Executive Storytellers Guide.  Currently the book has 52 5 star reviews, for a overall 4.9 star rating and it hit #1 in Marketing.  

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Anthony Garcia (23 Posts)

Anthony Garcia heads up Client Services for Buyer Legends.  Anthony began his career by way of radio broadcasting at the young age of 14.  After a 15 years in broadcast radio management Anthony became an ad writer and client consultant for Roy H. Williams “The Wizard of Ads” and managed a portfolio of high profile clients including Leo Schachter Diamonds and Robbins Brothers.  He went on to become the lead consultant for Future Now Inc. working with Bryan and Jeffrey Eisenberg to help clients like HP, Webex, and NBC Universal. Anthony has teamed up with the Eisenbergs to work with such clients as Runa.com, OneSpot, Adorama, and Google.


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