Buyer Legends – Our Services

 

We help you stop guessing and start growing.
For almost 30 years, we’ve worked with founders, executives, and teams to fix the things that block growth. Not with hype. With story, strategy, and clarity.
We don’t just train.
We dig in.
We coach.
We build.
We solve.
We’ve helped Fortune 500 giants and fast-moving startups alike. From Google to UserTesting. From Dell to Bazaarvoice. Whether you’re scaling up or leveling out, we help you remove friction, sharpen your message, and build systems that actually work.

What We Do

We help you:

  • Turn browsers into buyers
  • Create customer experiences that feel seamless
  • Align your messaging, marketing, and strategy
  • Understand how your customers really think and act
  • Make decisions faster with fewer meetings and less confusion

This isn’t marketing theater. This is Persuasion Architecture. It’s how you turn strategy and story into traction.

Who We’ve Helped

Big names. Breakout brands. Fast-growth disruptors. Main Street Heroes.
We’ve worked with:
Overstock, Dell, Orvis, LowerMyBills, WebEx, PwC, HP, GE Healthcare, Travelocity, 1-800-FLOWERS, Acceler, CafePress, ICE, Forbes, HH Brown, QVC, and many more. We’ve helped early-stage stars like Bazaarvoice, Runa, Newsworthy.ai, Sightly, RocketBeet and UserTesting scale faster with stronger stories and better systems.

Our Focus Areas

Persuasion Optimization – Frameworks and tests that turn traffic into revenue

Lead Generation – Customer journeys built to guide and convert

Behavioral Personas – Real data, not fluffy profiles. Know how people buy

Digital Experience & Social Commerce – Content and commerce that actually connect

Persuasive Messaging and Stories that Sell – Copy that sells without shouting

What We Fix

We work with companies to solve problems like:

  • Messaging that sounds smart but doesn’t sell
  • Content that fills pages but not pipelines
  • Teams that are busy but not aligned
  • Campaigns that cost too much and convert too little
  • Experiences that feel forgettable instead of frictionless

Persuasion Architecture Consulting & Advisory

Clarity Converts. Consistency Scales. Remarkable Wins. You don’t need another funnel. You need a message that makes people move.
If your customers hesitate, it’s not because you’re not good. It’s because your story isn’t clear.
We help you fix that. If your message isn’t landing, your marketing isn’t converting, or your customers forget you the moment they leave — let’s fix that.

Executive Coaching

Lead with Clarity. Speak with Confidence. Breathe Again. Your plate is full. Your mind is loud. Your inbox won’t quit. You don’t need more input. You need space to think. And clarity you can act on.

We coach leaders who want to communicate with power and lead with purpose.
We help you:

  • Make faster, better decisions without second-guessing
  • Cut through noise and speak so people listen
  • Turn complex ideas into simple stories
  • Scale your business without scaling stress

This isn’t theory. It’s structure, strategy, and clarity you can use right away.

Training & Workshops

Train for Momentum. Teach Clarity. Build Teams That Win.
Your team doesn’t need another motivational keynote.
They need tools. Language. Systems that work.
We don’t do cookie-cutter decks.
We train based on how people think, decide, and buy.
Training topics include:

  • Persuasion Optimization
  • Behavioral Marketing
  • Customer Journey Mapping
  • Persuasive Communication
  • Story-Led Strategy

We give your team what they need to move fast with clarity and confidence.
If your team feels stuck or scattered, let’s reset the system and build momentum that lasts.

Let’s Talk

If you’re ready to stop spinning your wheels and start building a business that clicks with customers, we’re ready. Let’s find the friction. Let’s fix it. Let’s grow.

Get in touch with us

When you contact us during business hours (9am – 6pm Central) we will try to reply within an hour. There is never a sales pitch, but we will work with you to uncover your needs and determine if we are a fit for your organization.

We look forward to hearing from you.

 

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What we can offer you

Speak at Your Event

We can speak at your event. Our fees are $20,000 in North America, and that includes travel. International fees are $20,000 plus business class travel, from Austin, and lodging. Contact us to discuss your event  

Workshops

We kick-off the workshop with a two-day onsite visit. We help you create the Four Pillar foundation for your organization. The entire process takes between 4-8 weeks and the typical investment is $30,000 – $100,000.

Four Pillars Ongoing Support

After our workshops, we work with only a few select clients. Your business must be committed to the Four Pillars (as described in Be Like Amazon) on a long-term basis .

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