What Do Your Best Customers Know That Your Next Customer Doesn’t?
Your best customers know things about your business that prospective customers don’t.
They’ve seen how your people respond when something goes wrong. They know what they can count on, why they stay, and what makes you different.
But how much of that can someone discover before buying?
And what if the reasons your customers recommend you are more compelling than the reasons you give people to choose you?
We begin by looking at what you know about your business, what your customers have experienced, and what anyone can discover.
AI helps us explore those truths and find connections we might otherwise miss. Our experience with storytelling and persuasion helps us recognize which connections matter and how they could change what buyers believe.
You don’t have to change the facts to change how people see your business. Sometimes, you simply need to connect them differently.
There are several ways we can begin that work together.
AI Narrative Audit
Have you ever asked ChatGPT or another AI system to compare your company with its competitors?
What did it say?
Did it recognize the things that make your business different? Did it miss advantages your customers consider important? Or did it describe you much like it described everyone else?
More and more, prospective customers ask AI those questions before contacting the companies they’re considering.
Our AI Narrative Audit examines how major AI systems describe your business, what information they’re using, and how your company compares with the alternatives they recommend.
We look for inaccuracies, missing information, and opportunities to make important truths about your business easier to discover.
The findings give us a clearer understanding of the story people may encounter when they ask AI about your company and what might need to change.
Typical investment: $1,500 to $8,000, depending on scope.
Explore story amplification after discovery
Core Story Intensive
When your best customers recommend you, what do they tell other people?
Are those the same reasons you give prospective customers to choose your company?
If they’re different, which story is more persuasive?
In a focused, one-day working session, we examine what makes your business valuable through the eyes of the people who choose you.
We examine the experiences, beliefs, and differences that shape their decisions, including things you’ve become so accustomed to that you may never have considered emphasizing them.
What we discover can help you understand which parts of your story matter most and how to make those truths recognizable to people who haven’t yet experienced your business.
Typical investment: $3,000 to $10,000, depending on scope.
Buyer Legends Workshop
The Workshop helps your team understand and act on what Narrative Shaping has uncovered.
We kick off with a two-day onsite session. We work through the buyer journey, the narrative gaps, and the story your business needs to tell across every department, channel, and customer touchpoint.
The full process runs four to eight weeks. By the end, your team has a shared narrative built on how your buyers actually think and decide. Not how you wish they did.
What you walk away with is not a document. It is a working system.
Strategic Clarity Sessions
You know something is not landing. You want an outside perspective on exactly what it is before you decide what to do about it.
We work with you directly to examine how you are telling the story of your business, where it is breaking down, and what needs to change. These are working sessions, not coaching sessions. You leave with specific language, specific decisions, and specific next steps.
This is how many of our longer engagements begin.
Ongoing Advisory Partnership
Advisory work helps sustain and develop the narrative as your business changes.
We work with a small number of select clients on an ongoing basis. Not to produce content, but to evolve the narrative as the market changes, the team grows, and the buyer shifts.
This is a sustained strategic engagement, not a production retainer.
If you are thinking about a long-term engagement, the workshop is where we start. We will both know by the end whether ongoing partnership is the right fit.
Speaking
Bring the ideas behind Narrative Shaping to your next event.
North America: $15,000 including travel. International: $20,000 plus business-class travel from Austin.
Help your audience explore what makes a business worth choosing.
Bryan and Jeffrey speak on buyer psychology, narrative strategy, AI’s impact on the buying journey, and the principles behind 30 years of conversion and growth work. Not theory. The specific frameworks that work the day after the event.
Discovering the Story Worth Telling
We begin with what you know, what customers and employees have experienced, and what anyone can discover about your business.
AI expands what we can explore and connect. Our experience with storytelling and persuasion helps us recognize which discoveries could matter to someone making a buying decision.
The Core Story Intensive investigates the story. The Workshop helps your team understand and act on the discoveries. Advisory work helps sustain and develop the narrative as your business changes.
What it sounds like when it works
“Bryan and Jeffrey Eisenberg are number one in the online conversion game and there is no number two.”
Patrick Byrne, CEO, Overstock.com
“Having worked first hand with the Eisenbergs on mapping our customers’ critical paths and creating scenario narratives, I can confidently say the Buyer Legends process works. My team’s focus at Google is on acquiring SMB advertising clients. And if you’ve ever worked with these types of businesses, you know there is huge diversity through the spectrum of small and medium businesses. We’d miss opportunities and gaps by over-aggregating, though often the challenge was in effectively communicating our insights. The Buyer Legends framework allowed us to more effectively focus our efforts, improving the bottom line. And equally important, to make a more compelling case for change with our marketing, engineering and product colleagues.”
Paul Jeszenszky, Head of Global B2B Digital Marketing Center of Excellence, Google
“We are inside the bottle of our worlds and our companies and that makes it hard to see what a pain it can be to work with our own organization. Bryan and Jeffrey are 2 of those people where no matter how long it’s been since I’ve seen them it’s too long. I always leave a meeting with the Eisenbrothers with a deeper understanding of my customer, a list of issues to solve and steps to use to solve them. The Buyer Legends process has been improved by adding the idea of finding blind spots. There are countless blind spots we all have and spending time with Bryan, I found a bunch I can uncover. We are inside the bottle of our worlds and our companies and that makes it hard to see what a pain it can be to work with our own organization. When you’re ready to get things done and fix the structural problems of yourself and your company, reach out to Bryan and Jeffrey, you won’t regret it.”
Matt Mandell, Fee Fighters
Some of Our Clients Over The Years
- PricewaterhouseCoopers
- HP
- Intel
- Chase
- Cancer Treatment Centers of America
- GE Healthcare
- Overstock
- NBC Universal
- Edmunds
- Travelocity
- 1-800-Flowers
- Dell
- Orvis
- Bazaarvoice
- UserTesting
- Newsworthy.ai
- Sightly
- Forbes
- QVC
- Elmer’s
- HPE
- License Corporation
Who we work with
We are selective about the engagements we take.
Not because we are exclusive for its own sake. Because the work only delivers when the conditions are right.
We work best with founders and executives who know something is not landing and can describe clearly what they have built. Teams willing to examine how their buyers actually think, not just how the team assumes they do. Businesses ready to commit to a story, not just a campaign.
We are not the right fit for companies that want fast content volume without the underlying strategy. Or a rebrand that skips the buyer research. Or a framework applied off the shelf without understanding what makes this business specifically worth choosing.
If you read this page and recognized your situation in it, that is usually enough to start a conversation.
What Would Your Business Be Worth If More People Understood the Whole Story?
Tell us what you think customers are missing. We’d be interested to hear what you’ve noticed and explore what else there might be to discover.