The most powerful stories are usually the most revealing.  They reveal our innermost secrets, dreams, hopes, fears, and the struggles we overcome.  They often lay the hero completely bare.

So how does a marketer tap into these vulnerable stories without seeming like an opportunistic shameless wares hocker or without seeming like you are capitalizing on the pain and gain of others?

Ashley B. Coombe at Affiliate Blogging Coach outlines how Airbnb successfully makes a customer the epicenter and hero of it’s brand story.

Get the whole story over at Ashley’s Blog.