Buyer Legends Resources
Feel free to use any of this material to begin implementing Buyer Legends in your organization. Please share your Buyer Legends success and your struggles with us so they can help others.
Please share any of these resources with those you think would benefit as well.
Download Brad’s Legend that was used to develop the Buyer Legends: The Executive Storytellers Guide
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- Grab a preview copy of our latest book at Brand Like Amazon: Even a Lemonade Stand Can Do It.
- Listen to Jeffrey & Bryan Eisenberg with Dean Rotbart on Turning Brand Stories into Buyer Legends – A Master Class Podcast or on iTunes.
Listen to our interview on Using the Buyer Legend Process to Connect With Buyers podcast with Warren Whitlock.
- Watch Bryan Eisenberg with Ammon Jones on this ISOOSI Hangout. Bryan discusses how Amazon and Apple have created brand legends, and how to remain customer focused in your marketing.
- Listen to Jeffrey Eisenberg’s interview on Leadspace radio. Jeffrey discusses the inherent problem with lead scoring and how simply responding to leads quicker will increase conversion.
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- Read how Maytag Brands should have used Buyer Legends to improve their social media efficiency –