1. There are way too many metrics
2. All metrics are not created equal.
3. Some metrics tell you only about  the past
4. Some metrics can give a false sense of causality
5. Some metrics can give a false sense of achievement
6. Some metrics are based on the wrong benchmarks
7. Metrics never give any advice
8. Metrics can be gamed
9. Some metrics waste too much time in gathering
10. Most metrics are focused on the company’s performance and not on the customer’s reality*
*even the ones that attempt to measure customer satisfaction can be suspect
Jeffrey Eisenberg (33 Posts)

Jeffrey Eisenberg, is the CEO of BuyerLegends.com, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative.   Together with brother and partner Bryan Eisenberg , co-authored “Waiting For Your Cat to Bark?” and "Call To Action" both Wall Street Journal and New York Times bestselling books. Since 1998 they have trained and advised companies like like HP, Google, GE Healthcare, Overstock, NBC Universal, Orvis and Edmunds to implement accountable digital marketing strategies emphasizing optimization of revenue conversion rates for engagements, leads, subscriptions, and sales.   Jeffrey is also a thought provoking marketing speaker who also speaks Spanish with native fluency.


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