The most powerful stories are usually the most revealing.  They reveal our innermost secrets, dreams, hopes, fears, and the struggles we overcome.  They often lay the hero completely bare.

So how does a marketer tap into these vulnerable stories without seeming like an opportunistic shameless wares hocker or without seeming like you are capitalizing on the pain and gain of others?

Ashley B. Coombe at Affiliate Blogging Coach outlines how Airbnb successfully makes a customer the epicenter and hero of it’s brand story.

Get the whole story over at Ashley’s Blog.

Anthony Garcia (23 Posts)

Anthony Garcia heads up Client Services for Buyer Legends.  Anthony began his career by way of radio broadcasting at the young age of 14.  After a 15 years in broadcast radio management Anthony became an ad writer and client consultant for Roy H. Williams “The Wizard of Ads” and managed a portfolio of high profile clients including Leo Schachter Diamonds and Robbins Brothers.  He went on to become the lead consultant for Future Now Inc. working with Bryan and Jeffrey Eisenberg to help clients like HP, Webex, and NBC Universal. Anthony has teamed up with the Eisenbergs to work with such clients as Runa.com, OneSpot, Adorama, and Google.


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