- Does she feel like a criminal when she returns something because she has to jump through half-a-dozen hoops?
- How long does she have to wait as she wrestles with a hungry, screaming child?
- Is there a safe space where she can take a break from shopping for a few moments to tend to herself or her child?
- Is there anything more you can do to help her entertain her child as she waits in line?
Can you see how powerful it can be to just understand the story of a modern-day mom when you place her in the context of your customer experience? That is exactly what Buyer Legends is all about.
Do you think you can use this story as the basis for creating a different story/legend that improves your own customer experience for moms?
We would love for you to share your legends, thoughts, and ideas.