This week over on the Salesforce blog Bryan Eisenberg explained how Buyer Legends improved collaboration within an entire marketing organization and brought clarity, focus, and better results to all their efforts.

John Jantsch interviewed Bryan and they discussed how to create a  Buyer Legend, listen to the podcast over at the Duct Tape Marketing blog.

Late last week Amazon introduced a new cloud device called the Echo, and knowing what we know about Amazon Anthony speculated that this device may be part of Amazon’s larger story to make shopping Amazon a more seamless part of our everyday life.

We interviewed Melissa Burdon Cameron from Extra Space Storage in the first of an ongoing series of posts featuring Buyer Legends in real life.  Melissa tells her story about how she was able to quickly integrate the Buyer Legends process into their current conversion optimization efforts.

Bryan’s article at ClickZ outlines the reason why so many rock star marketers are unhappy with the results they are getting from their personas and what they can do about that.

Have an awesome weekend!

P.S.  Jeffrey Eisenberg also lead a webinar at Balihoo called Buyer Legends – Combining Data with Storytelling to Boost the Bottom Line.

Anthony Garcia (23 Posts)

Anthony Garcia heads up Client Services for Buyer Legends.  Anthony began his career by way of radio broadcasting at the young age of 14.  After a 15 years in broadcast radio management Anthony became an ad writer and client consultant for Roy H. Williams “The Wizard of Ads” and managed a portfolio of high profile clients including Leo Schachter Diamonds and Robbins Brothers.  He went on to become the lead consultant for Future Now Inc. working with Bryan and Jeffrey Eisenberg to help clients like HP, Webex, and NBC Universal. Anthony has teamed up with the Eisenbergs to work with such clients as Runa.com, OneSpot, Adorama, and Google.

Please share if you think others would benefit.