A Harris Interactive study finds that as many as 86% of customers leave due to bad customer service.

A RightNow Technologies study finds that as many as 73% of customers leave due to bad customer service.

The Rockefeller Corporation study finds that 68% of customers leave because they believe that companies don’t care about them.

When Bain & Company recently surveyed 362 firms, they found that 80% believe that they deliver a “superior experience” to customers. But when they asked customers, they report that only 8% are really delivering.

 Now take a look at this:

Customer experience clearly matters!

Now, let’s be generous and give those 80% of executives the benefit of the doubt. They probably sincerely believe that their companies are customer-centric.

So here’s my question; do you think that if those executives read a Buyer Legend that narrated the customer experience for them anything would change?

Please stay positive and let me know what you think.

Jeffrey Eisenberg (33 Posts)

Jeffrey Eisenberg, is the CEO of BuyerLegends.com, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative.   Together with brother and partner Bryan Eisenberg , co-authored “Waiting For Your Cat to Bark?” and "Call To Action" both Wall Street Journal and New York Times bestselling books. Since 1998 they have trained and advised companies like like HP, Google, GE Healthcare, Overstock, NBC Universal, Orvis and Edmunds to implement accountable digital marketing strategies emphasizing optimization of revenue conversion rates for engagements, leads, subscriptions, and sales.   Jeffrey is also a thought provoking marketing speaker who also speaks Spanish with native fluency.


Please share if you think others would benefit.