A Harris Interactive study finds that as many as 86% of customers leave due to bad customer service.
A RightNow Technologies study finds that as many as 73% of customers leave due to bad customer service.
The Rockefeller Corporation study finds that 68% of customers leave because they believe that companies don’t care about them.
When Bain & Company recently surveyed 362 firms, they found that 80% believe that they deliver a “superior experience” to customers. But when they asked customers, they report that only 8% are really delivering.
Now take a look at this:
Customer experience clearly matters!
Now, let’s be generous and give those 80% of executives the benefit of the doubt. They probably sincerely believe that their companies are customer-centric.
So here’s my question; do you think that if those executives read a Buyer Legend that narrated the customer experience for them anything would change?
Please stay positive and let me know what you think.