“Humans have only one tool capable of communicating the subjective experience of relationship through time, and that’s narrative. Ask someone about a favorite possession, and you’ll hear a story. Ask them about a friend or spouse, and you’ll hear a story. There simply is no other way to talk about relationship. And that goes for the relationship between customer and company (or brand) as well. “
You and I are wired for story. Period.
This is not just a powerful insight into our nature. It is profound and fundamental to our ability to communicate our experiences with one another, and as it turns out, ourselves. Thorin Klosowski over at Lifehacker writes
“A story is a tool to help us make sense of the world. But what about the future? What would happen if you turned your to-do list into a story as a rehearsal for the next day? Personally, it’s helped me not just Get Things Done, but also boosted my memory so that I’ve been able to ditch complicated to-do lists and schedules for good.”
Klosowski then dives into the storytelling process he uses to increase his productivity. Pretty cool, and pretty powerful.
What is good for productivity is even more powerful for improving the communications, conversions, and execution of your marketing.
Grab your copy of Buyer Legends – The Executive Storytellers Guide and in the half hour you’ll invest to read it you’ll learn how to create customer-centered, data-driven customer experience design that is supported by narrative.