The Real Reason Your Customer Experience Isn’t Converting (And How to Fix It)
Most companies believe they are customer-focused. Study after study points to the same conclusion. If you asked the founder, they […]
Team Dynamics
How To Test For What Matters
Gerald never imagined his 71 year old grandpa would be the one championing a shopping cart and checkout development initiative
Business Storytelling: 3 Ways To Have A Happy Ending
Santa Claus will not be bringing any presents to your home. Not that you were naughty, don’t worry we won’t tell
Storytelling to Improve Communications, Conversions, and Execution
From “Buyer Legends – The Executive Storyteller’s Guide” … “Humans have only one tool capable of communicating the subjective
Branding, Narratives, Strategy, Team Dynamics
2015 Planning: The Must Have Strategy Doc Most Marketers Are Missing [Published on LinkedIn]
Marketers are busy getting their plans together for 2015. If the study, that came out of the CMO Club Summit
Communication Techniques, Team Dynamics
Are Bullet Points Crippling Your Marketing?
It was May 1, 2003 and from the deck of the USS Abraham Lincoln, with a banner that read “Mission