Do You Know If Your Customer Experience Is Selling for You or Against You?
Most business owners think persuasion is a moment. The right pitch. A slick ad. The perfect offer at exactly the […]
Most business owners think persuasion is a moment. The right pitch. A slick ad. The perfect offer at exactly the […]
Conversion optimization is a growth strategy, but it’s been handicapped. We all know what a sales conversion rate is, it’s
Looking for an agency can be a dangerous and painful job. Sometimes you find a great partner. Sometimes there’s a
What’s up with Legendary Links? From time-to-time, we’ll post some of the interesting articles that we found interesting and
We use a 3-step process as part of our Buyer Legends process. Pre-mortem Eisenberg’s Hierarchy of Optimization Scoring Priorities Of
The top 25% of online retailers convert at 5.31% and the top 10% of online retailers convert at 11.45%. Amazon
In our experience hacks often fall short. They rarely deliver meaningful results or deliver insight that leads to the next
In this fifth, penultimate, post in the Buyer Legends Recipes Series will help you bring it all together. If you’ve created personas,
Buying a pricey pair of sunglasses at the mall was not on Marshall’s honey-do list, but a week after the