Looking for an agency can be a dangerous and painful job. Sometimes you find a great partner. Sometimes there’s a large gap between what you’re looking and what the agency can provide.
Everybody should hire some form of agency. The primary reason is that we work on our business every single day. We see the world through our own eyes. That is the curse of knowledge. Having someone from the outside your business is essential. They can either give you recommendations or help you with implementation.
We opened the first CRO agency in 1998. We no longer offer CRO services to clients. We still have a lot of friends in the industry. It’s likely some of them will disagree with the way we approach it. That’s OK! The goal of this post it help you hire a CRO agency that is a great fit.
These are six important questions to ask: