The Story They Find Is the Story They Believe
Your next customer may decide whether to trust you before they ever talk to you or visit your website. They […]
Marketing
Be Like Amazon, Conversion, Marketing
Six Questions To Help You Hire a Conversion Rate Optimization (#CRO) Agency
Looking for an agency can be a dangerous and painful job. Sometimes you find a great partner. Sometimes there’s a
Buyer Legends, Marketing
Free 9/22-26 – Buyer Legends: The Executive Storyteller’s Guide
Amazon will be offering the Kindle version of our book for free. Please let your friends and colleagues know that
Conversion, Customer Experience Design, Data, Lead Generation, Legendary Links, Marketing, Trends
Legendary Links: worthwhile reading 9/18/16
What’s up with Legendary Links? From time-to-time, we’ll post some of the interesting articles that we found interesting and
Legendary Links, Marketing
Legendary Links: worthwhile reading
eConsultancy writes that Content is king, but for brands, there’s too much of it. “As content volumes increase and third-party distribution
Conversion, Data, Marketing, Testing
What To Test First #CX #UX #CRO
We use a 3-step process as part of our Buyer Legends process. Pre-mortem Eisenberg’s Hierarchy of Optimization Scoring Priorities Of
Buyer Legends, Conversion, Customer Experience Design, Marketing, Personas, Storytelling, Strategy
A Powerful Conversion Rate Hack – #CRO #CX #UX
In our experience hacks often fall short. They rarely deliver meaningful results or deliver insight that leads to the next
Buyer Legends: How To, Customer Experience Design, Marketing, Personas, Recipe Posts
Personas: The Key Ingredient In Design For Conversion
Personas are the least understood and most misused tool in marketing today. There are some good ones and we’ve also seen
Buyer Legends, Customer Experience Design, Interview, Marketing, Retail
An Interview With Bryan Eisenberg – Two Episode Podcast – Buyer Legends & More
Bryan was recently interviewed by Rod Worley the host of “Inside the Jewelry Trade Radio Show” to let us know