Become Your Customer’s Fairy Godmother
When most people talk about Storytelling in business, they usually mean telling the businesses story. And while your business undoubtedly […]
Storytelling
Storytelling to Improve Communications, Conversions, and Execution
From “Buyer Legends – The Executive Storyteller’s Guide” … “Humans have only one tool capable of communicating the subjective
How Airbnb Uses Sensitive Stories To Connect With Audience
The most powerful stories are usually the most revealing. They reveal our innermost secrets, dreams, hopes, fears, and
Stories – Not Just for Fairy Tales Anymore
To some, the idea of using story and storytelling in a business setting feels like some airy fairy
Branding, Customer Experience Design, Storytelling
A Question About Delivering Great Customer Experience
A Harris Interactive study finds that as many as 86% of customers leave due to bad customer service. A RightNow
Your Customers Desperately Want To Be Legends
I love the idea behind NatureBox.com. According to their About Us page “NatureBox delivers a world of carefully sourced and