The Story They Find Is the Story They Believe
Your next customer may decide whether to trust you before they ever talk to you or visit your website. They […]
Narratives
The Real Reason Your Customer Experience Isn’t Converting (And How to Fix It)
Most companies believe they are customer-focused. Study after study points to the same conclusion. If you asked the founder, they
Analytics, Data, Empathy, Narratives, Strategy
Why do I worry about data-driven decisions?
1. There are way too many metrics 2. All metrics are not created equal. 3. Some metrics tell you only
Amazon, Buyer Legends, Buyer Legends: How To, Customer Experience Design, Measure, Narratives, Recipe Posts, Strategy
Measure Customer Experience Design And Make It Accountable #CRO #CX #UX
Buyer Legends are measurable and accountable by design. That is one of the important elements that distinguish Buyer Legends from
Buyer Legends, Buyer Legends: How To, Conversion, Customer Experience Design, Narratives, Recipe Posts, Storytelling
Convert More By Crafting Your Buyer Legend Well #CRO #CX #UX
In this fifth, penultimate, post in the Buyer Legends Recipes Series will help you bring it all together. If you’ve created personas,
Buyer Legends: How To, Conversion, Customer Experience Design, Marketing, Narratives, Personas, Recipe Posts, Storytelling, Uncategorized
Recipes For Practical Customer Experience Design & Optimization #CRO #UX #CX
If I gave you a recipe some of you would be thrilled and others not so much. You can cook
Buyer Legends, Conversion, Customer Experience Design, Marketing, Narratives, Personas
How a Social Media Agency Increases Conversions
It’s 10 o’clock on a Friday night and you are at the bar. George Clooney strolls in and sits down
Branding, Narratives, Strategy, Team Dynamics
2015 Planning: The Must Have Strategy Doc Most Marketers Are Missing [Published on LinkedIn]
Marketers are busy getting their plans together for 2015. If the study, that came out of the CMO Club Summit
Your Customers Desperately Want To Be Legends
I love the idea behind NatureBox.com. According to their About Us page “NatureBox delivers a world of carefully sourced and