3 Things Marketers Must Do to Complete their 2015 Plans
2015 looms large on the horizon. For marketers, a new year means new opportunities, planning, strategizing, and a general […]
Strategy
Customer Experience Design, Strategy
Customers Don’t Care Where You Sit
Customers arrive at your business with a bigger picture than view we have from the seat at our desk. They don’t
Confused About What Comes First, the Customer or the Customer Data?
Data-Driven Poster Child Tesco Loses Its Halo Tesco had been recognized as a data-driven company that wowed investors. Now not
Retail Legends: Amazon’s Trojan Horses And Their Customers’ Story
Back in June Amazon released its first smartphone and we wrote this While it may be true that Amazon
Your Pricing Tells a Story, is it the Story Your Customers Want to Hear?
Bernadette Jiwa over at The Story of Telling writes. “Price, like design, location or quality is part of your
Branding, Narratives, Strategy, Team Dynamics
2015 Planning: The Must Have Strategy Doc Most Marketers Are Missing [Published on LinkedIn]
Marketers are busy getting their plans together for 2015. If the study, that came out of the CMO Club Summit