Strategy Archives - Buyer Legends

Why do I worry about data-driven decisions?

1. There are way too many metrics 2. All metrics are not created equal. 3. Some metrics tell you only […]

Search Engine Optimizers (#SEO) and Search Engine Marketers (#SEM) like to throw around industry jargon. Ever feel like they are

This is a post about false accountability and the worship of quantitative idols. Companies looking to be innovative face a

In our experience hacks often fall short. They rarely deliver meaningful results or deliver insight that leads to the next

Buyer Legends are measurable and accountable by design. That is one of the important elements that distinguish Buyer Legends from

Buying a pricey pair of sunglasses at the mall was not on Marshall’s honey-do list, but a week after the

April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday.

Anthony Garcia / February 11, 2015

Things go wrong. Murphy of Murphy’s law fame says so. In fact Murphy goes further by stating that whatever can

What is the difference between foolhardy and courageous? It’s like the difference between arrogance and confidence; it’s all in the

You’ve planned the campaign or the test. You’ve designed the checkout or registration. You’ve invested time and energy. Now your