Amazon Archives - Buyer Legends

https://soundcloud.com/amazingbusinessradio/bryan-eisenberg-tells-us-the-secrets-of-amazons-success How can your business be more like Amazon? Shep Hyken interviews Bryan Eisenberg co-author of the book, Be Like

Amazon, Customer Experience Design, Digital Transformation, Retail, Storytelling

Amazon Is Selling The Stories In The Books With Stories About The Books

Jeffrey Eisenberg / May 8, 2017

I sent my friend, Tom Grimes, Amazon’s New Bricks-and-Mortar Bookstore Nails What the Web Couldn’t. In reply he wrote me: My

Amazon, Be Like Amazon, Buyer Legends, Customer Experience Design

Optimizing The Wrong Paths To Customer Centricity #CX #CRO

Jeff Sexton / May 3, 2017

Customer-centricity is like “excellent customer service” — everyone thinks they’re doing it, few actually are. And one reason for that is

Amazon, Branding, Retail

Wal-Mart’s Problem Isn’t Just E-commerce

Bryan Eisenberg / August 25, 2016

Sam Walton said “You can make a lot of mistakes and still recover if you run an efficient operation. Or

Amazon, Customer Experience Design, Retail

Amazon Prime Day: Magician’s Trick #CX #UX #CRO

Jeffrey Eisenberg / July 18, 2016

“When a magician waves his hand and says, “This is where the magic is happening.” The real trick

Amazon, Branding, Buyer Legends, Conversion, Customer Experience Design

Amazon’s Amazing 74% Conversion Rate – #CRO #CX #UX

Jeffrey Eisenberg / November 9, 2015

The top 25% of online retailers convert at 5.31% and the top 10% of online retailers convert at 11.45%. Amazon

Amazon, Buyer Legends, Buyer Legends: How To, Customer Experience Design, Measure, Narratives, Recipe Posts, Strategy

Measure Customer Experience Design And Make It Accountable #CRO #CX #UX

Jeffrey Eisenberg / April 29, 2015

Buyer Legends are measurable and accountable by design. That is one of the important elements that distinguish Buyer Legends from