Empathy

Why do I worry about data-driven decisions?

1. There are way too many metrics 2. All metrics are not created equal. 3. Some metrics tell you only […]

Amazon (NASDAQ: AMZN) should be concerned. Walmart’s (NYSE: WMT) resources are enormous. That gives Walmart time to work on their blind spot.

Jeff Sexton / February 23, 2018

Are Personas Dead? According to a recent blog post on the Convince & Convert blog, they would have you believe

I really like how Lynn Hunsaker of ClearAction explains this with her concept of “well -being”. Some managers view customer-centricity

In order to future proof your optimization efforts, remember the focus should be on the people not the technology. That

The Buyer Legends book is your best guide to creating a quick Buyer Legend. There are even more in-depth instructions in our

He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an