Data

Why do I worry about data-driven decisions?

1. There are way too many metrics 2. All metrics are not created equal. 3. Some metrics tell you only […]

Jeff Sexton / February 23, 2018

Are Personas Dead? According to a recent blog post on the Convince & Convert blog, they would have you believe

Search Engine Optimizers (#SEO) and Search Engine Marketers (#SEM) like to throw around industry jargon. Ever feel like they are

What’s up with Legendary Links? From time-to-time, we’ll post some of the interesting articles that we found interesting and

We use a 3-step process as part of our Buyer Legends process. Pre-mortem Eisenberg’s Hierarchy of Optimization Scoring Priorities Of

What is the difference between foolhardy and courageous? It’s like the difference between arrogance and confidence; it’s all in the

Anthony Garcia / November 21, 2014

Data takes center stage in our discussions this week. I. Earlier this month IBM’s Digital Analytics Benchmark Hub released its 2014