Customer Experience Design

All The News About Buyer Legends

 

 

This week over at LinkedIn, we shared some data from a Kapost study about the critical role content is playing in marketing strategy and how Buyer Legends can pull all your disparate content efforts into a cohesive and accountable customer experience.

Murray Newlands over at Inc. explained how the Buyer Legends process can be used to hack your growth.

How your organization prices products and services tells your customers a story about your brand, in this post you can read how J.C. Penney learned this lesson the hard way.

Anthony shared an example of how simply telling a story using a series of banner ads can have a nice impact on conversion.  And we also wrote about how Steve Jobs built a legendary brand story and how after 30 years, that brand story is still exactly the same.

Bryan Eisenberg wrote about the future of CRO (Conversion Rate Optimization) for eConsultancy.

Today is also the last day to grab a free copy of Buyer Legends – The Executive Storytellers Guide.  Currently the book has 52 5 star reviews, for a overall 4.9 star rating and it hit #1 in Marketing.  

Your support means everything to us, thank you!

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A Question About Delivering Great Customer Experience

A Harris Interactive study finds that as many as 86% of customers leave due to bad customer service.

A RightNow Technologies study finds that as many as 73% of customers leave due to bad customer service.

The Rockefeller Corporation study finds that 68% of customers leave because they believe that companies don’t care about them.

When Bain & Company recently surveyed 362 firms, they found that 80% believe that they deliver a “superior experience” to customers. But when they asked customers, they report that only 8% are really delivering.

 Now take a look at this:

Customer experience clearly matters!

Now, let’s be generous and give those 80% of executives the benefit of the doubt. They probably sincerely believe that their companies are customer-centric.

So here’s my question; do you think that if those executives read a Buyer Legend that narrated the customer experience for them anything would change?

Please stay positive and let me know what you think.

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What we can offer you

Speak at Your Event

We can speak at your event. Our fees are $20,000 in North America, and that includes travel. International fees are $20,000 plus business class travel, from Austin, and lodging. Contact us to discuss your event  

Workshops

We kick-off the workshop with a two-day onsite visit. We help you create the Four Pillar foundation for your organization. The entire process takes between 4-8 weeks and the typical investment is $30,000 – $100,000.

Four Pillars Ongoing Support

After our workshops, we work with only a few select clients. Your business must be committed to the Four Pillars (as described in Be Like Amazon) on a long-term basis .