Optimize for people not technology
In order to future proof your optimization efforts, remember the focus should be on the people not the technology. That […]
Customer Experience Design, Empathy
Customer Experience Design
Amazon, Branding, Buyer Legends, Conversion, Customer Experience Design
Amazon’s Amazing 74% Conversion Rate – #CRO #CX #UX
The top 25% of online retailers convert at 5.31% and the top 10% of online retailers convert at 11.45%. Amazon
Buyer Legends, Conversion, Customer Experience Design, Marketing, Personas, Storytelling, Strategy
A Powerful Conversion Rate Hack – #CRO #CX #UX
In our experience hacks often fall short. They rarely deliver meaningful results or deliver insight that leads to the next
Amazon, Buyer Legends, Buyer Legends: How To, Customer Experience Design, Measure, Narratives, Recipe Posts, Strategy
Measure Customer Experience Design And Make It Accountable #CRO #CX #UX
Buyer Legends are measurable and accountable by design. That is one of the important elements that distinguish Buyer Legends from
Buyer Legends, Buyer Legends: How To, Conversion, Customer Experience Design, Narratives, Recipe Posts, Storytelling
Convert More By Crafting Your Buyer Legend Well #CRO #CX #UX
In this fifth, penultimate, post in the Buyer Legends Recipes Series will help you bring it all together. If you’ve created personas,
Buyer Legends: How To, Customer Experience Design, Marketing, Personas, Recipe Posts
Personas: The Key Ingredient In Design For Conversion
Personas are the least understood and most misused tool in marketing today. There are some good ones and we’ve also seen
Buyer Legends, Customer Experience Design, Interview, Marketing, Retail
An Interview With Bryan Eisenberg – Two Episode Podcast – Buyer Legends & More
Bryan was recently interviewed by Rod Worley the host of “Inside the Jewelry Trade Radio Show” to let us know
Buyer Legends, Buyer Legends: How To, Conversion, Customer Experience Design, Recipe Posts, Strategy
Planning Persuasive Momentum In Customer Experience Design
Buying a pricey pair of sunglasses at the mall was not on Marshall’s honey-do list, but a week after the
Conversion, Customer Experience Design, Strategy
Is Conversion Rate Optimization (#CRO) a Dead End?
April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday.