Marie, the VP of Marketing, predicts that she can increase conversions to sales by at least 40 percent. She wants to conduct a series of disruptive experiments that make everyone nervous. Scott, the VP of Sales, is especially on edge. The lead-to-contract rate is already a respectable 7.1 percent for this not-so-new marketing technology B2B SaaS. If Marie is right, it’s a homerun. But if she’s wrong, Scott is predicting a debacle on an epic scale.
You’re in charge. Would you give her the green light? Please continue reading this post on the Salesforce blog
Accountability Means You Win Big or Try Again http://t.co/EVRl0voN1G via @TheGrok