The Real Reason Your Customer Experience Isn’t Converting (And How to Fix It)
Most companies believe they are customer-focused. Study after study points to the same conclusion. If you asked the founder, they […]
Buyer Legends
Be Like Amazon, Buyer Legends, Innovation, Product Design
The Jeff Bezos Silent Treatment to Innovation
For every billion dollar idea there will be plenty that don’t add much to the bottom line and several that
Empathy Propels Marketing Past “Optimization” to Innovation
Are Personas Dead? According to a recent blog post on the Convince & Convert blog, they would have you believe
Be Like Amazon, BeBetterToday, Buyer Legends, Customer Experience Design, Growth, Lead Generation
A Disturbance In The Force Of Customer Centricity #CX #CRO #GROWTH
The sales team is having a hissy fit. They proclaim we’re 11% ahead of goal and we’re in the slow
Optimizing The Wrong Paths To Customer Centricity #CX #CRO
Customer-centricity is like “excellent customer service” — everyone thinks they’re doing it, few actually are. And one reason for that is
Buyer Legends, Marketing
Free 9/22-26 – Buyer Legends: The Executive Storyteller’s Guide
Amazon will be offering the Kindle version of our book for free. Please let your friends and colleagues know that
Analytics, Buyer Legends, Customer Experience Design, Retail
Why Retail CEOs Still Don’t Care About Digital
Customers are more connected than ever. Software continues to reduce customer friction everywhere, from customer service to fulfillment. Logistics and
Amazon, Branding, Buyer Legends, Conversion, Customer Experience Design
Amazon’s Amazing 74% Conversion Rate – #CRO #CX #UX
The top 25% of online retailers convert at 5.31% and the top 10% of online retailers convert at 11.45%. Amazon
Buyer Legends, Conversion, Customer Experience Design, Marketing, Personas, Storytelling, Strategy
A Powerful Conversion Rate Hack – #CRO #CX #UX
In our experience hacks often fall short. They rarely deliver meaningful results or deliver insight that leads to the next