Learn From Amazon’s Innovations and Walmart’s Blind Spot
Amazon (NASDAQ: AMZN) should be concerned. Walmart’s (NYSE: WMT) resources are enormous. That gives Walmart time to work on their blind spot. […]
Testing
Conversion, Data, Marketing, Testing
What To Test First #CX #UX #CRO
We use a 3-step process as part of our Buyer Legends process. Pre-mortem Eisenberg’s Hierarchy of Optimization Scoring Priorities Of
Buyer Legends, Conversion, Customer Experience Design, Lead Generation, Marketing, Testing
Accountability Means You Win Big or Try Again
Marie, the VP of Marketing, predicts that she can increase conversions to sales by at least 40 percent. She wants
How To Test For What Matters
Gerald never imagined his 71 year old grandpa would be the one championing a shopping cart and checkout development initiative