Great UI Still Risks Poor Customer Experience
It is encouraging when brilliant people develop processes to improve customer interactions. UI designer Luca Leone recently wrote an excellent […]
Mom Wants You To Improve Your Customer Experience
The holidays are here, and so is the holiday advertising. In light of all the data about online purchasing and
3 Things Marketers Must Do to Complete their 2015 Plans
2015 looms large on the horizon. For marketers, a new year means new opportunities, planning, strategizing, and a general
Customer Experience Design, Strategy
Customers Don’t Care Where You Sit
Customers arrive at your business with a bigger picture than view we have from the seat at our desk. They don’t
Data Takes Center Stage This Week – 5 Posts You Might Have Missed
Data takes center stage in our discussions this week. I. Earlier this month IBM’s Digital Analytics Benchmark Hub released its 2014
Confused About What Comes First, the Customer or the Customer Data?
Data-Driven Poster Child Tesco Loses Its Halo Tesco had been recognized as a data-driven company that wowed investors. Now not
Why Target Audiences So Often Miss The Mark
You can always identify someone as an amateur broadcaster. I was in broadcasting for 15 years but I
Storytelling to Improve Communications, Conversions, and Execution
From “Buyer Legends – The Executive Storyteller’s Guide” … “Humans have only one tool capable of communicating the subjective
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Five Important Updates About Buyer Legends
This week over on the Salesforce blog Bryan Eisenberg explained how Buyer Legends improved collaboration within an entire marketing
How Extra Space Storage (NYSE: EXR) Uses Buyer Legends For CRO
Who Are the Storytellers Behind Buyer Legends: the Executive Storyteller’s Guide? This is the first in