How Airbnb Uses Sensitive Stories To Connect With Audience
The most powerful stories are usually the most revealing. They reveal our innermost secrets, dreams, hopes, fears, and […]
Retail Legends: Amazon’s Trojan Horses And Their Customers’ Story
Back in June Amazon released its first smartphone and we wrote this While it may be true that Amazon
All The News About Buyer Legends
This week over at LinkedIn, we shared some data from a Kapost study about the critical role content
Branding
True Buyer Legends: How Steve Jobs Created Apple’s Legendary Brand
You don’t have to be an Apple fan-boy to understand or appreciate the mojo of Apple’s brand story. When Steve
Stories – Not Just for Fairy Tales Anymore
To some, the idea of using story and storytelling in a business setting feels like some airy fairy
Your Pricing Tells a Story, is it the Story Your Customers Want to Hear?
Bernadette Jiwa over at The Story of Telling writes. “Price, like design, location or quality is part of your
Branding, Narratives, Strategy, Team Dynamics
2015 Planning: The Must Have Strategy Doc Most Marketers Are Missing [Published on LinkedIn]
Marketers are busy getting their plans together for 2015. If the study, that came out of the CMO Club Summit
Branding, Customer Experience Design, Storytelling
A Question About Delivering Great Customer Experience
A Harris Interactive study finds that as many as 86% of customers leave due to bad customer service. A RightNow
Your Customers Desperately Want To Be Legends
I love the idea behind NatureBox.com. According to their About Us page “NatureBox delivers a world of carefully sourced and
Communication Techniques, Team Dynamics
Are Bullet Points Crippling Your Marketing?
It was May 1, 2003 and from the deck of the USS Abraham Lincoln, with a banner that read “Mission