Heroes Don’t Play It Safe: A Customer-Centric Case Study
What is the difference between foolhardy and courageous? It’s like the difference between arrogance and confidence; it’s all in the […]
Branding, Data, Marketing, Strategy, Uncategorized
Amazon, Analytics, Branding, Buyer Legends, Customer Experience Design, Marketing, Storytelling
Real Brand Storytelling: Mitch Joel Interviews Bryan Eisenberg for the Twist Image Podcast
Welcome to episode #446 of Six Pixels Of Separation – The Twist Image Podcast. I have known Bryan Eisenberg forever.
Buyer Legends, Customer Experience Design, Empathy, Marketing
What A Used Car Salesman Can Teach You About Empathy
He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an
How To Test For What Matters
Gerald never imagined his 71 year old grandpa would be the one championing a shopping cart and checkout development initiative
Buyer Legends, Conversion, Customer Experience Design, Marketing, Narratives, Personas
How a Social Media Agency Increases Conversions
It’s 10 o’clock on a Friday night and you are at the bar. George Clooney strolls in and sits down
Marketing, Trends
Ignore The Top 7 Marketing Trends for 2015
Not so long ago Jason Demers listed what he thinks are the 7 Top Marketing Trends Of 2015 in his Forbes.com
Conversion, Customer Experience Design, Storytelling, Strategy, Uncategorized
Designing The Perfect Funnel
You’ve planned the campaign or the test. You’ve designed the checkout or registration. You’ve invested time and energy. Now your
Business Storytelling: 3 Ways To Have A Happy Ending
Santa Claus will not be bringing any presents to your home. Not that you were naughty, don’t worry we won’t tell
Advertising, Branding, Storytelling
Can Marketers Keep Their Promises To Customers?
If I promised to give you $10,000 as a gift and then only gave you $5,000 you’d be disappointed. Don’t
Become Your Customer’s Fairy Godmother
When most people talk about Storytelling in business, they usually mean telling the businesses story. And while your business undoubtedly