Buyer Legends are measurable and accountable by design. That is one of the important elements that distinguish Buyer Legends from […]
In this fifth, penultimate, post in the Buyer Legends Recipes Series will help you bring it all together. If you’ve created personas,
Personas are the least understood and most misused tool in marketing today. There are some good ones and we’ve also seen
Buying a pricey pair of sunglasses at the mall was not on Marshall’s honey-do list, but a week after the
Every customer wants a happy ending. For them that happy ending looks like a delightful buying experience followed by a
If I gave you a recipe some of you would be thrilled and others not so much. You can cook
Things go wrong. Murphy of Murphy’s law fame says so. In fact Murphy goes further by stating that whatever can
The Buyer Legends book is your best guide to creating a quick Buyer Legend. There are even more in-depth instructions in our