Storytelling to Improve Communications, Conversions, and Execution
From “Buyer Legends – The Executive Storyteller’s Guide” … “Humans have only one tool capable of communicating the subjective […]
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Five Important Updates About Buyer Legends
This week over on the Salesforce blog Bryan Eisenberg explained how Buyer Legends improved collaboration within an entire marketing
How Extra Space Storage (NYSE: EXR) Uses Buyer Legends For CRO
Who Are the Storytellers Behind Buyer Legends: the Executive Storyteller’s Guide? This is the first in
How Airbnb Uses Sensitive Stories To Connect With Audience
The most powerful stories are usually the most revealing. They reveal our innermost secrets, dreams, hopes, fears, and
Retail Legends: Amazon’s Trojan Horses And Their Customers’ Story
Back in June Amazon released its first smartphone and we wrote this While it may be true that Amazon
All The News About Buyer Legends
This week over at LinkedIn, we shared some data from a Kapost study about the critical role content
Branding
True Buyer Legends: How Steve Jobs Created Apple’s Legendary Brand
You don’t have to be an Apple fan-boy to understand or appreciate the mojo of Apple’s brand story. When Steve
Stories – Not Just for Fairy Tales Anymore
To some, the idea of using story and storytelling in a business setting feels like some airy fairy
Your Pricing Tells a Story, is it the Story Your Customers Want to Hear?
Bernadette Jiwa over at The Story of Telling writes. “Price, like design, location or quality is part of your
Your Customers Desperately Want To Be Legends
I love the idea behind NatureBox.com. According to their About Us page “NatureBox delivers a world of carefully sourced and