Storytelling Archives - Buyer Legends

Amazon Is Selling The Stories In The Books With Stories About The Books

I sent my friend, Tom Grimes, Amazon’s New Bricks-and-Mortar Bookstore Nails What the Web Couldn’t. In reply he wrote me: My […]

In our experience hacks often fall short. They rarely deliver meaningful results or deliver insight that leads to the next

In this fifth, penultimate, post in the Buyer Legends Recipes Series will help you bring it all together. If you’ve created personas,

Anthony Garcia / February 11, 2015

If I gave you a recipe some of you would be thrilled and others not so much. You can cook

Welcome to episode #446 of Six Pixels Of Separation – The Twist Image Podcast. I have known Bryan Eisenberg forever.

You’ve planned the campaign or the test. You’ve designed the checkout or registration. You’ve invested time and energy. Now your

Santa Claus will not be bringing any presents to your home. Not that you were naughty, don’t worry we won’t tell

If I promised to give you $10,000 as a gift and then only gave you $5,000 you’d be disappointed. Don’t

Jeff Sexton / December 12, 2014

When most people talk about Storytelling in business, they usually mean telling the businesses story. And while your business undoubtedly

Anthony Garcia / November 17, 2014

From “Buyer Legends – The Executive Storyteller’s Guide” … “Humans have only one tool capable of communicating the subjective