The Red Screw & the Four Pillars of Amazon Success
This week we talk about the incredible business impact of a red screw. Hopefully, you will find ways to apply […]
Be Like Amazon, Branding, Customer Experience Design
Is there a right and wrong way to be customer-centric?
I really like how Lynn Hunsaker of ClearAction explains this with her concept of “well -being”. Some managers view customer-centricity
Analytics, Buyer Legends, Customer Experience Design, Retail
Why Retail CEOs Still Don’t Care About Digital
Customers are more connected than ever. Software continues to reduce customer friction everywhere, from customer service to fulfillment. Logistics and
Amazon, Branding, Retail
Wal-Mart’s Problem Isn’t Just E-commerce
Sam Walton said “You can make a lot of mistakes and still recover if you run an efficient operation. Or
Customer Experience Design, Empathy
Optimize for people not technology
In order to future proof your optimization efforts, remember the focus should be on the people not the technology. That
Conversion, Customer Experience Design, Strategy
Is Conversion Rate Optimization (#CRO) a Dead End?
April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday.
Communication Techniques, Conversion, Customer Experience Design
7 Tips To Boost Your About Us Page’s Performance
Does an About Us page really matter? You might think it matters more for B2C than B2B or vice versa.
Buyer Legends, Conversion, Customer Experience Design, Lead Generation, Marketing, Testing
Accountability Means You Win Big or Try Again
Marie, the VP of Marketing, predicts that she can increase conversions to sales by at least 40 percent. She wants
Amazon, Analytics, Branding, Buyer Legends, Customer Experience Design, Marketing, Storytelling
Real Brand Storytelling: Mitch Joel Interviews Bryan Eisenberg for the Twist Image Podcast
Welcome to episode #446 of Six Pixels Of Separation – The Twist Image Podcast. I have known Bryan Eisenberg forever.
Buyer Legends, Customer Experience Design, Empathy, Marketing
What A Used Car Salesman Can Teach You About Empathy
He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an