Jeffrey Eisenberg, Author at Buyer Legends

Are Your KPI’s False Idols? #CX #CRO #Measure

This is a post about false accountability and the worship of quantitative idols. Companies looking to be innovative face a […]

Looking for an agency can be a dangerous and painful job. Sometimes you find a great partner. Sometimes there’s a

Ray Seggern, of One Man Brand Radio, interviewed us about our soon to be published book. You can sign up

Amazon will be offering the Kindle version of our book for free. Please let your friends and colleagues know that

What’s up with Legendary Links? From time-to-time, we’ll post some of the interesting articles that we found interesting and

eConsultancy writes that Content is king, but for brands, there’s too much of it. “As content volumes increase and third-party distribution

“When a magician waves his hand and says, “This is where the magic is happening.” The real trick

We use a 3-step process as part of our Buyer Legends process. Pre-mortem Eisenberg’s Hierarchy of Optimization Scoring Priorities Of

The top 25% of online retailers convert at 5.31% and the top 10% of online retailers convert at 11.45%. Amazon