Buyer Legends are measurable and accountable by design. That is one of the important elements that distinguish Buyer Legends from […]
In this fifth, penultimate, post in the Buyer Legends Recipes Series will help you bring it all together. If you’ve created personas,
Bryan was recently interviewed by Rod Worley the host of “Inside the Jewelry Trade Radio Show” to let us know
Buying a pricey pair of sunglasses at the mall was not on Marshall’s honey-do list, but a week after the
Every customer wants a happy ending. For them that happy ending looks like a delightful buying experience followed by a
Things go wrong. Murphy of Murphy’s law fame says so. In fact Murphy goes further by stating that whatever can
The Buyer Legends book is your best guide to creating a quick Buyer Legend. There are even more in-depth instructions in our
Marie, the VP of Marketing, predicts that she can increase conversions to sales by at least 40 percent. She wants
Welcome to episode #446 of Six Pixels Of Separation – The Twist Image Podcast. I have known Bryan Eisenberg forever.
He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an
