Conversion Archives - Page 2 of 3

Is Conversion Rate Optimization (#CRO) a Dead End?

Bryan Eisenberg / March 6, 2015

April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday. […]

Every customer wants a happy ending. For them that happy ending looks like a delightful buying experience followed by a

Anthony Garcia / February 11, 2015

If I gave you a recipe some of you would be thrilled and others not so much. You can cook

Bryan Eisenberg / February 5, 2015

Does an About Us page really matter? You might think it matters more for B2C than B2B or vice versa.

Bryan Eisenberg / January 29, 2015

Marie, the VP of Marketing, predicts that she can increase conversions to sales by at least 40 percent. She wants

Jeffrey Eisenberg / January 20, 2015

Gerald never imagined his 71 year old grandpa would be the one championing a shopping cart and checkout development initiative

Jeffrey Eisenberg / January 15, 2015

It’s 10 o’clock on a Friday night and you are at the bar. George Clooney strolls in and sits down

Jeffrey Eisenberg / January 5, 2015

You’ve planned the campaign or the test. You’ve designed the checkout or registration. You’ve invested time and energy. Now your

Anthony Garcia / November 17, 2014

From “Buyer Legends – The Executive Storyteller’s Guide” … “Humans have only one tool capable of communicating the subjective

Anthony Garcia / November 13, 2014

Who Are the Storytellers Behind Buyer Legends: the Executive Storyteller’s Guide? This is the first in