Blog - Page 4 of 9 - Buyer Legends

Legendary Links: worthwhile reading

Jeffrey Eisenberg / September 7, 2016

eConsultancy writes that Content is king, but for brands, there’s too much of it. “As content volumes increase and third-party distribution […]

Bryan Eisenberg / August 25, 2016

Sam Walton said “You can make a lot of mistakes and still recover if you run an efficient operation. Or

“When a magician waves his hand and says, “This is where the magic is happening.” The real trick

Bryan Eisenberg / July 12, 2016

In order to future proof your optimization efforts, remember the focus should be on the people not the technology. That

We use a 3-step process as part of our Buyer Legends process. Pre-mortem Eisenberg’s Hierarchy of Optimization Scoring Priorities Of

Jeffrey Eisenberg / November 23, 2015

Jeffrey Eisenberg / November 9, 2015

The top 25% of online retailers convert at 5.31% and the top 10% of online retailers convert at 11.45%. Amazon

Anthony Garcia / June 10, 2015

In our experience hacks often fall short. They rarely deliver meaningful results or deliver insight that leads to the next

Buyer Legends are measurable and accountable by design. That is one of the important elements that distinguish Buyer Legends from

Anthony Garcia / April 15, 2015

In this fifth, penultimate, post in the Buyer Legends Recipes Series will help you bring it all together. If you’ve created personas,