Personas are the least understood and most misused tool in marketing today. There are some good ones and we’ve also seen […]
Bryan was recently interviewed by Rod Worley the host of “Inside the Jewelry Trade Radio Show” to let us know
Buying a pricey pair of sunglasses at the mall was not on Marshall’s honey-do list, but a week after the
April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday.
Every customer wants a happy ending. For them that happy ending looks like a delightful buying experience followed by a
If I gave you a recipe some of you would be thrilled and others not so much. You can cook
Things go wrong. Murphy of Murphy’s law fame says so. In fact Murphy goes further by stating that whatever can
Does an About Us page really matter? You might think it matters more for B2C than B2B or vice versa.
The Buyer Legends book is your best guide to creating a quick Buyer Legend. There are even more in-depth instructions in our
Marie, the VP of Marketing, predicts that she can increase conversions to sales by at least 40 percent. She wants
