Optimizing The Wrong Paths To Customer Centricity #CX #CRO
Customer-centricity is like “excellent customer service” — everyone thinks they’re doing it, few actually are. And one reason for that is […]
Be Like Amazon, Customer Experience Design, Measure, Strategy
Are Your KPI’s False Idols? #CX #CRO #Measure
This is a post about false accountability and the worship of quantitative idols. Companies looking to be innovative face a
Is there a right and wrong way to be customer-centric?
I really like how Lynn Hunsaker of ClearAction explains this with her concept of “well -being”. Some managers view customer-centricity
Be Like Amazon, Conversion, Marketing
Six Questions To Help You Hire a Conversion Rate Optimization (#CRO) Agency
Looking for an agency can be a dangerous and painful job. Sometimes you find a great partner. Sometimes there’s a
Uncategorized
Radio Interview “Brand Like Amazon: Even A Lemonade Stand Can Do It”
Ray Seggern, of One Man Brand Radio, interviewed us about our soon to be published book. You can sign up
Buyer Legends, Marketing
Free 9/22-26 – Buyer Legends: The Executive Storyteller’s Guide
Amazon will be offering the Kindle version of our book for free. Please let your friends and colleagues know that
Analytics, Buyer Legends, Customer Experience Design, Retail
Why Retail CEOs Still Don’t Care About Digital
Customers are more connected than ever. Software continues to reduce customer friction everywhere, from customer service to fulfillment. Logistics and
Conversion, Customer Experience Design, Data, Lead Generation, Legendary Links, Marketing, Trends
Legendary Links: worthwhile reading 9/18/16
What’s up with Legendary Links? From time-to-time, we’ll post some of the interesting articles that we found interesting and
Legendary Links, Marketing
Legendary Links: worthwhile reading
eConsultancy writes that Content is king, but for brands, there’s too much of it. “As content volumes increase and third-party distribution
Amazon, Branding, Retail
Wal-Mart’s Problem Isn’t Just E-commerce
Sam Walton said “You can make a lot of mistakes and still recover if you run an efficient operation. Or